RATE SHEET FOR THE DANIEL ISLAND NEWS - 8-31-07 To Place an ad, call 843-856-1999 or e-mail Tony at tony@thedanielislandnews.com or Ronda at ronda@thedanielislandnews.com or Trudy at trudy@thedanielislandnews.com AD COSTS PER WEEK & SIZE SPECIFICATIONS
Description Size(w x h) Black & White Spot Color Full Color Full Page 10 x 13.25 inches $600 $650 $750 Half Page 10 x 6.5 $295 $345 $395 Quarter Page 4.95 x 6.5 $150 $200 $250 Eighth Page 4.95 x 3.2 $75 $125 $175
(Rates subject to change)
BUSINESS CARD & PRE-PRINTED INSERTS
|
Description |
Cost - B&W |
Cost - Spot |
|
4 Weeks (minimum) |
$200 |
$250 |
|
26 Weeks |
$1100 ($200 off 4 week rate) |
$1375 ($250 off 4 week rate) |
|
52 Weeks |
$2150 ($450 off 4 week rate) |
$2750 ($500 off 4 week rate) |
|
Preprinted Inserts |
$0.10 each/2000 minimum |
MAIL INSERTS TO:
The Times; Attn: Dale Lambert; 615 Front St.; Georgetown, SC 29440 Inserts must be delivered by Thursday prior to the issue. Boxes should be labeled "The Daniel Island News" and include the date of insertion.
DISCOUNTS
|
Number of times ad runs |
Percentage discount |
|
12 weeks |
10% |
|
26 weeks |
20% |
|
52 weeks |
30% |
Discounts not available on pages 2 and 3 and the back cover. Discounts not available on color pages.
DEADLINES
To reserve space: Friday
Pre-produced ads must be submitted digitally, sized to spec in PDF high resolution (300 dpi or better) format to: ads@thedanielislandnews.com
All colors should be CMYK.
DESIGN CHARGES
Free ad design available for the first proof and one revision. Additional design services available at $25 per hour.
10 Reasons to Advertise with The Daniel Island News
1. Reaches the ideal marketplace. Daniel Island demographics are stong with high incomes, high home prices and greater disposable income.
2. A quality publication that gets read. People want to read our publication. It is handsome, full of pictures and contains timely and relevent news for the Daniel Island community and the greater Charelston area.
3. Market Penetration. The News reaches every Daniel Island front walk and the walks of the homes of the growing Clements Ferry area. It is available at every Daniel Island business and is easily accessible at convenient drop locations in Mt. Pleasant, Hanahan and Downtown Charleston.
4. Great Results and Repeat Advertisers. Our advertisers tell us that their ads in The Daniel Island News get the results they are looking for. We have many long term advertisers that have benefited from advertising in The Daniel Island News.
5. Free Ad-Design. Our art department designs ad and one revision at no cost to the advertiser.
6. Proven Success. Our advertisers report that they get good results with The Daniel Island News.
7. Great graphics that pull the reader in and set The Daniel Island News apart.
8. Award-Winning Content by mature writers and experienced journalists.
9. Welcome Advertiser Input. We are always searching for great articles and know that our advertisers have intertesting stories to tell. We encourage our advertisers to submit articles on relevent topics within their expertise.
10. Commitment to Our Community and Our Advertisers. Commitment translates to reader and advertiser loyality. We share contacts regularly with our readers and our advertisers. We encourage our readers to support our advertisers.
Ad Design Basics
The goal of every advertisement is to make the cash register ring. A well-laid out ad helps you communicate what you are selling or promoting. By designing an effective ad and directing it to the right market, The Daniel Island News readership, your cash register should start dinging and your bottom-line should grow.
Most effective ads contain these four elements:
Headline - Grabs the readers' attention and helps the reader decide if he or she will read the rest of the ad.
Art - Also designed to grab the readers' attention and to set the tone and theme of the ad.
Copy - Explains the details and benefits of the ad's products or services
Signature - Business name, address, slogan, logo and phone number.
Design Rules of Thumb
Clearly delineate the ad elements.
Headline & art take up to 50-67% of the ad space.
Headline point size should be at least 4 times the size of the copy point size.
Signature is best placed at the bottom of the ad.
Border and fonts can help, but they are not a substitute for a good, relevant ad message.
Content Rules of Thumb
The product or service should satisfy a basic human need.
The headline and copy should answer a subliminal question: What's in it for me?
Consistent use of ad copy and the elements builds loyaltyDaniel Island News Distribution 2006
Mount Pleasant-Long Point Road
Bangs n Bows
Belle Hall Eye Care
Brixx Oven Pizza
Charleston Bagel
Cole & Grayson
Dog & Duck
Growing Places
Just Fresh
Moe?s
Patio Furniture
Prudential
Recreation Department
Seacoast Church
SPCA
Sports Clips
Turtles
Mount Pleasant-Town Centre
Bagel Nation
Barnes & Noble
Elegante Nails
Marble Slab
On the Border
Mount Pleasant-Seaside Farms
East Shore Athletic Club
Gilligans
Jush Fresh
Mike Caulders
Yamatas
Mount Pleasant-Coleman Boulevard
Alex?s
Andolinis
Antiques Market
Baskin Robbins
Boater?s World
Do Re Me Pizza
Faster Fitness
Giseppi's Pizza place
Hilton Resort-Charleston Harbor at Patriots Point
Holy Cow
Jersey Mikes
Lagerhead Tavern
LifeQuest
Mike?s Bikes
Old Village Library
Port City Java
Royall Ace
South Coast Hair Studio
Wild Wings
Mount Pleasant- Along Hwy17
American Car Wash
Beaner's Coffee
Blackbeard's Cove
Boone Hall Plantation Store
Charleston Crab House
Dolittles
Kickin Chicken
Mt. Pl. Library
Nail Club
Old Dominion Realtors
T-bonz
Thickett Apartments
Twin Lanes Bowling
Visitor?s Center
Ye Ole Fashioned Ice Cream
Downtown Charleston
Caf預aridiso
College of Charleston-Bookstore
College of Charleston library
Cumberland's
Holy Cow
Kickin Chicken
Library
Millenium
Teavana
Toucan Reef
Verbena
Visitor?s Center
Hanahan
City Hall
Fishburne Adult Education
Hanahan Elementary School
Hanahan High School
Hanahan Middle School
Library
Recreation Department
Trident Tech
Daniel Island
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Bank of America Mortgage
Battery
Bishop England
Blackbaud
Cigna
Coastal Eye Care
Commonwealth
Daniel Island Academy
Daniel Island Animal Hospital
Daniel Island Club
Daniel Island Club Gym
Daniel Island Medical Center
Daniel Island Property Owners? Association
Daniel Island Sales Center
Daniel Island School
Daniel Island Spa
Doodlebugs
Dragon Palace
Family Circle
First Citizen's Bank
Holy Cross
Home Telecom
Island Market (gas station)
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Karate Institute
Lana?s Mexican Restaurant
Laura Alberts
Liberty insurance
Moo-na Lisa
Morgan Stanley
NBSC
Orlando?s Pizza
Parkside Pediatrics
Police Station
Potts Coffee
Publix (service desk)
Queen Anne
Qwik Pack
Recreation Department
Siena?s
Slate
Soda Water Grill
Subway
SunTrust
Trammell Crow
Vincents Pizza
Daniel Island-Clements Ferry Road
Beresford Hall
Daniel Island Nursery
Longshore Marine
Mikasa
Ready, Set Jump
Rews Run Inn
Shipstore
Tailgators
Waterfront Property
Weichert Realty