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Mailing Address:
Daniel
Island Publishing
225
Seven Farms Drive
Unit 108
Daniel
Island,
SC
29492
Office Number: 843-856-1999
Fax Number: 843-856-8555
Suzanne Detar
Publisher/Managing Editor:
call: 843-856-1999
or email: sdetar@thedanielislandnews.com
Cindy Ensminger
Creative Director
call: 843-856-1999
or email: ads@thedanielislandnews.com
Tony Sylvester
Sales Executive:
call: 843-324-8312
or email: tony@thedanielislandnews.com
Ronda Schilling
Sales Executive:
call: 843-330-1981
or email: ronda@thedanielislandnews.com
Trudy Hicks
Sales Executive:
call: 843-327-7014
or email: trudy@thedanielislandnews.com
Jan Marvin
Billing/Website Content Editor/Classified Ad Director/Circulation
call: 843-856-1999
or email: jan@thedanielislandnews.com
Tom Ratzloff
Writer
call: 843-754-4184
or email: tom@thedanielislandnews.com
Beth Bush
Writer
call: 843-670-8830
or email: beth@thedanielislandnews.com
Penny Heater
Writer
call: 843-813-5755
or email: penny@thedanielislandnews.com
RATE SHEET FOR THE DANIEL ISLAND NEWS 10/23/08
(Rates subject to change)
To Place an ad, call 843-856-1999 or e-mail
Tony at tony@thedanielislandnews.com or
Ronda at ronda@thedanielislandnews.com or
Trudy at trudy@thedanielislandnews.com
AD COSTS PER WEEK & SIZE SPECIFICATIONS
|
Description |
Size(w x h) |
Black & White |
Spot Color |
Full Color |
|
Full Page |
10 x 10 |
$600 |
$650 |
$750 |
|
Half Page Hor. |
10 x 5 |
$295 |
$345 |
$395 |
|
Half Page Ver. |
4.95 x 10 |
$295 |
$345 |
$395 |
|
Quarter Page Hor. |
10 x 2.5 |
$150 |
$200 |
$250 |
|
Quarter Page Ver. |
4.95 x 5 |
$150 |
$200 |
$250 |
|
Eighth Page |
4.95 x 2.5 |
$75 |
$125 |
$175 |
BUSINESS CARD & PRE-PRINTED INSERTS
|
Description |
Cost - B&W |
Cost - Spot |
|
4 Weeks (minimum) |
$200 |
$250 |
|
26 Weeks |
$1100 ($200 off 4 week rate) |
$1375 ($250 off 4 week rate) |
|
52 Weeks |
$2150 ($450 off 4 week rate) |
$2750 ($500 off 4 week rate) |
|
Preprinted Inserts |
$0.10 each/2000 minimum |
|
MAIL INSERTS TO:
The Times; Attn: Dale Lambert; 615 Front St.; Georgetown, SC 29440
Inserts must be delivered by Thursday prior to the issue.
Boxes should be labeled "The Daniel Island News" and include
the date of insertion.
DISCOUNTS
|
Number of times ad runs |
Percentage discount |
|
12 weeks |
10% |
|
26 weeks |
20% |
|
52 weeks |
30% |
Discounts not available on pages 2 and 3 and the back cover. Discounts not available on color pages.
DEADLINES
To reserve space: Friday
Pre-produced ads must be submitted digitally, sized to spec in PDF high resolution (300 dpi or better) format to: ads@thedanielislandnews.com
All colors should be CMYK.
DESIGN CHARGES
Free ad design available for the first proof and one revision. Additional design services available at $25 per hour.
10 Reasons to Advertise with The Daniel Island News
1. Reaches the ideal marketplace. Daniel Island demographics are stong with high incomes, high home prices and greater disposable income.
2. A quality publication that gets read. People want to read our publication. It is handsome, full of pictures and contains timely and relevent news for the Daniel Island community and the greater Charelston area.
3. Market Penetration. The News reaches every Daniel Island front walk and the walks of the homes of the growing Clements Ferry area. It is available at every Daniel Island business and is easily accessible at convenient drop locations in Mt. Pleasant, Hanahan and Downtown Charleston.
4. Great Results and Repeat Advertisers. Our advertisers tell us that their ads in The Daniel Island News get the results they are looking for. We have many long term advertisers that have benefited from advertising in The Daniel Island News.
5. Free Ad-Design. Our art department designs ad and one revision at no cost to the advertiser.
6. Proven Success. Our advertisers report that they get good results with The Daniel Island News.
7. Great graphics that pull the reader in and set The Daniel Island News apart.
8. Award-Winning Content by mature writers and experienced journalists.
9. Welcome Advertiser Input. We are always searching for great articles and know that our advertisers have intertesting stories to tell. We encourage our advertisers to submit articles on relevent topics within their expertise.
10. Commitment to Our Community and Our Advertisers. Commitment translates to reader and advertiser loyality. We share contacts regularly with our readers and our advertisers. We encourage our readers to support our advertisers.
Ad Design Basics
The goal of every advertisement is to make the cash register ring. A well-laid out ad helps you communicate what you are selling or promoting. By designing an effective ad and directing it to the right market, The Daniel Island News readership, your cash register should start dinging and your bottom-line should grow.
Most effective ads contain these four elements:
Headline - Grabs the readers' attention and helps the reader decide if he or she will read the rest of the ad.
Art - Also designed to grab the readers' attention and to set the tone and theme of the ad.
Copy - Explains the details and benefits of the ad's products or services
Signature - Business name, address, slogan, logo and phone number.
Design Rules of Thumb
Clearly delineate the ad elements.
Headline & art take up to 50-67% of the ad space.
Headline point size should be at least 4 times the size of the copy point size.
Signature is best placed at the bottom of the ad.
Border and fonts can help, but they are not a substitute for a good, relevant ad message.
Content Rules of Thumb
The product or service should satisfy a basic human need.
The headline and copy should answer a subliminal question: What's in it for me?
Consistent use of ad copy and the elements builds loyalty
Daniel Island News Distribution 2006
Mount Pleasant-Long Point Road
Bangs n Bows
Belle Hall Eye Care
Brixx Oven Pizza
Charleston Bagel
Cole & Grayson
Dog & Duck
Growing Places
Just Fresh
Moe?s
Patio Furniture
Prudential
Recreation Department
Seacoast Church
SPCA
Sports Clips
Turtles
Mount Pleasant-Town Centre
Bagel Nation
Barnes & Noble
Elegante Nails
Marble Slab
On the Border
Mount Pleasant-Seaside Farms
East Shore Athletic Club
Gilligans
Jush Fresh
Mike Caulders
Yamatas
Mount Pleasant-Coleman Boulevard
Alex?s
Andolinis
Antiques Market
Baskin Robbins
Boater?s World
Do Re Me Pizza
Faster Fitness
Giseppi's Pizza place
Hilton Resort-Charleston Harbor at Patriots Point
Holy Cow
Jersey Mikes
Lagerhead Tavern
LifeQuest
Mike?s Bikes
Old Village Library
Port City Java
Royall Ace
South Coast Hair Studio
Wild Wings
Mount Pleasant- Along Hwy17
American Car Wash
Beaner's Coffee
Blackbeard's Cove
Boone Hall Plantation Store
Charleston Crab House
Dolittles
Kickin Chicken
Mt. Pl. Library
Nail Club
Old Dominion Realtors
T-bonz
Thickett Apartments
Twin Lanes Bowling
Visitor?s Center
Ye Ole Fashioned Ice Cream
Downtown Charleston
Caf預aridiso
College of Charleston-Bookstore
College of Charleston library
Cumberland's
Holy Cow
Kickin Chicken
Library
Millenium
Teavana
Toucan Reef
Verbena
Visitor?s Center
Hanahan
City Hall
Fishburne Adult Education
Hanahan Elementary School
Hanahan High School
Hanahan Middle School
Library
Recreation Department
Trident Tech
Daniel Island
Baker's Caf馬t;/font>
Bank of America Mortgage
Battery
Bishop England
Blackbaud
Cigna
Coastal Eye Care
Commonwealth
Daniel Island Academy
Daniel Island Animal Hospital
Daniel Island Club
Daniel Island Club Gym
Daniel Island Medical Center
Daniel Island Property Owners? Association
Daniel Island Sales Center
Daniel Island School
Daniel Island Spa
Doodlebugs
Dragon Palace
Family Circle
First Citizen's Bank
Holy Cross
Home Telecom
Island Market (gas station)
Island Town Caf馬t;/span>
Karate Institute
Lana?s Mexican Restaurant
Laura Alberts
Liberty insurance
Moo-na Lisa
Morgan Stanley
NBSC
Orlando?s Pizza
Parkside Pediatrics
Police Station
Potts Coffee
Publix (service desk)
Queen Anne
Qwik Pack
Recreation Department
Siena?s
Slate
Soda Water Grill
Subway
SunTrust
Trammell Crow
Vincents Pizza
Daniel Island-Clements Ferry Road
Beresford Hall
Daniel Island Nursery
Longshore Marine
Mikasa
Ready, Set Jump
Rews Run Inn
Shipstore
Tailgators
Waterfront Property
Weichert Realty
Meet the Publisher/Managing Editor
Sue posed as a surfer for the cover of the September 1, 2005 edition, which coincided with the launch of the new website.
|
Sue Detar, Publisher/Managing Editor. Sue started the newspaper in the fall of 2003 to merge two of passions - writing and her community. The Daniel Island News is Sues first publishing and editing adventure.
I saw some really great papers in other small communities and wanted to bring a community paper to my own neighborhood, Sue said.
Sue and her husband Todd moved to Daniel Island in 1997 with their then two children, before the I-526 interchange to the island was built. At the time, there were only about 50 people living on Daniel Island and it was hard to find someone for her children to play with. Their third child, born in 1998, was one of the first children to be born on Daniel Island. Today, there are so many children, businesses, churches and friends on the island that a community newspaper serves as an excellent avenue for communication.
A 1988 graduate of Lafayette College with a degree in Government & Law and Russian Studies, Sue is also a 1991 graduate of Temple University School of Law. Prior to starting the paper, she taught political science at Charleston Southern University. Sues legal experience is in construction and engineering law and in general business.
The paper has two mottos: (1) The Daniel Island News - Promoting the Power of Community; and (2) The Daniel Island News Thats My Paper!
Both mottos fit Sues vision for the paper: I encourage our readers to contribute stories and photos to the paper because The Daniel Island News is the communitys paper.
You can reach Sue at 843.345.1563 or at sdetar@thedanielislandnews.com.
Meet the design staff
Cindy Ensminger
|
Cindy Ensminger, Creative Director. Cindy is originally from Myrtle Beach, SC and graduated with a Bachelor of Science degree from USC in 1984.
Her previous experience as a graphic designer includes six years at The Summerville Journal Scene, two years at The Post and Courier and three years at Pelican Companies.
Cindy resides in Goose Creek with her son Corbin, 17 and daughter Chapin, 14, both students at Bishop England High School.
Meet the General Manager/Advertising Director
Jason Propst has joined the staff of the Daniel Island News as the general manager and advertising director. A veteran newspaper professional, Propst was the general manager for the Gannett-owned News Record and Sentinel, a weekly paper outside of Asheville, N.C. Prior to taking the helm of the News Record and Sentinel, he was an advertising sales manager with the daily Asheville Citizen-Times.
Propst will oversee the advertising and business operations of The Daniel Island News. A Georgia Bulldog football fan, he will also contribute by covering high school football.
Propst is enjoying working with the community. "I have already met so many wonderful people that have made me feel right at home. We have a wonderful team here at the paper and I am excited to be a part of it. My goal is to put out the absolute best product we can each and every week because we owe that to our readers and our advertisers."
Jason can be reached at jason@thedanielislandnews.com or at 843-557-9571.
Meet the sales staff
Tony Sylvester, Sales Executive, has lived in Charleston all his life. He graduated from Francis Marion with a B.S. in Business Administration. He spent most of his working career as a golf professional in Wescott before moving into the sales field. He, his fiancee Rachel, and their dog Hunley (yes, named after THAT Hunley), live on John's Island. Tony can be reached at tony@thedanielislandnews.com or at 843-324-8312.
Ronda Schilling, Sales Executive, is an active resident in the Daniel Island community, serving on the City of Charleston Recreation Commission organizing the first kids triathlon, and being active at The Daniel Island School, where her two children attend. Ronda has a bachelors of science degree, having worked as a respiratory therapist for 10 years and is a commissioned oil artist. Ronda and her husband Bob enjoy boating, running and the healthy Daniel Island lifestyle. Ronda can be reached at ronda@thedanielislandnews.com or at 843-330-1981.
Meet the writers
Tom Ratzloff
|
Tom Ratzloff, News and Feature Writer. Tom is a native Minnesotan who has spent more than 25 years as a journalist. He and his wife, Mary Durben, published The Old Times Newspaper, a four-state regional antiques publication, for 14 years. After selling the paper in late 2004, he is excited to have the opportunity to write for The Daniel Island News.
"To me, journalism is a ringside seat on life and there are countless important stories to be told about life on the island," he said.
You can contact Tom at (843) 597-2798 or via e-mail at: tom@thedanielislandnews.com
Elizabeth Bush
|
Elizabeth Bush, News and Features Writer. Beth graduated from Appalachian State University in 1989 with a Bachelor's of Science degree in Communication Arts (and a concentration in Broadcast Journalism). After graduating, she worked at WCTI-TV 12 News in New Bern, North Carolina, as a Weekend News Anchor/Reporter and Producer. While at WCTI-TV, Elizabeth also served as Bureau Chief for the stations Jacksonville office, covering a variety of stories about the Marine Corps Base at Camp Lejeune, military deployments to the Persian Gulf for Operation Desert Storm, and more. In addition, she traveled to Guantanamo Bay, Cuba, to report on the marines involvement in the Haitian Relief Effort.
In 1994, Elizabeth transitioned into the field of public relations and took a position as Communications Specialist for Evangelical Community Hospital in Lewisburg, PA. After several years as a stay-at-home mom, she recently rekindled her journalism career as a freelance writer for The Daniel Island News. She lives on Daniel Island with her husband, Jeff, and their two children, Allyson and Cameron.
You can contact Beth at (843) 670-8830 or via e-mail at: beth@thedanielislandnews.com
Meet the Classifieds and Circulation Manager
Kristina Evans has many roles here at The Daniel Island News. She is responsible for classified ad sales and laying out the classified pages. She assists in the graphic design department and contributes photographs. She is also in charge of billing, circulation, distribution, and subscriptions. She has has been with the paper since January 2007. Kristina is in school pursuing a degree in Graphic Design. She has experience in photography, website design, and graphic design, as well as accounting and office management. You can also contact her for any billing questions.
Contact Kristina at kristina@thedanielislandnews.com or 856-1999.
The Daniel Island News is a modified weekly newspaper with a magazine feel that also includes feature photography. We go to great lengths to cover all aspects of island life on Daniel Island, from local interest stories, local sports, student events and business items to more complicated matters affecting our local government.
The Daniel Island News is published on newsprint but has a magazine feel. The print size per page is 10 inches wide by 13.25 inches high. The page format is typically one of five columns. This format has proved to be more dynamic in appearance than other formats, creating higher reader interest and more powerful results for our advertisers.
Our publication is printed on newspaper, has a full-color cover and back cover and includes 14 full color pages inside. We generally print between 32 and 40 pages per week.
There is no other community in the Charleston area that has a paper of this quality. In fact, few towns and cities of any size will be able to match it. The paper is a local product, designed, written and distributed by a local company and enjoys the support of the local community.
The editorial content is designed to create the highest and most favorable reader response, thus creating a positive response to the advertisements of our customers. The Daniel Island News has lots of neat, appealing features:
1. A weekly theme. Past issues have featured scuba diving, professional women?s tennis, gardening, South Carolina revolutionary war history, alligator control, golf and many, many more. The first issue of every month focuses on various Lowcountry sports topics and is aptly named First Thursday Sports Edition.
2. Features and profiles of leading personalities, creative talents, and people who get things done in every walk of life.
3. Success stories from the business community. How an entrepreneur gets an idea, makes a plan and builds a business?at the same time as he is helping to build his community.
4. Island News
5. Articles on local history, richly illustrated with drawings and old photographs.
6. Editorials and commentary.
7. Home and garden.
8. Fun and recreation.
9. Religion.
10. Movie and restaurant reviews
11. Sports. We cover The Charleston Battery, Family Circle Tennis, Bishop England and Hanahan sports and a variety of local athletes.
12. Medicine
13. Fashion and etiquette
14. Things to do and places to go.
15. Drawings, maps and dozens of great photographs.
16. Kid's Say and Roving Reporter
The Daniel Island News is circulated to every household on the island, to Bishop England students and faculty, all businesses on the Island (including Blackbaud, Cigna, Family Circle, Hampton Inn and more), to select business and developments on Clements Ferry Rd. and to drop spots on Daniel Island, Mount Pleasant, downtown Charleston and Hanahan.
The print run is 8,000 and our weekly readership is estimated well above 20,000.
It is mailed to political and governmental leaders statewide.
THE DANIEL ISLAND PUBLISHING CORPORATION, LLC publishes The Daniel Island News and is a company that publishes a newspaper of the highest possible quality, containing the most effective advertising and offering the greatest possible circulation for our readers and clients. To do this our staff brings into play our creative energies and imaginations and we seek input from our readers and clients. We work as a team, and the input of each of us, our readers and our advertisers is very important.
