The Daniel Island News to host free Survival Marketing Workshop

DITA and DIBA join as co-sponsors

 

Last week, like most small business owners, I waited to hear about the status of my Paycheck Protection Program loan. Many of you may have heard that the program got off to a rocky start.

 

And perhaps it did. But I am actually amazed at how quickly a massive amount of money was distributed, or is in the process of being distributed, by many local banks, especially without a pre-existing framework to make it happen. These payments are being processed thanks in large part to local banks willing to dedicate employee time, expand document intake resources, and confirm preexisting banking relations to help prevent fraud. Thank you to our local bankers.

 

I received great business advice from my TAB business consultant – apply for the loan and then get back to work. That’s what we’ve done at The Daniel Island News. We continue to find ways to serve our community by providing news and information and by helping our business community weather this storm.

 

Here are some of the proactive steps we are taking to help our local businesses.

 

FREE Survival Marketing Workshop

 

We are hosting a Survival Marketing Worship on Thursday, April 23, at 10 a.m. This live, online workshop is free to participants. The paper, the Daniel Island Town Association and the Daniel Island Business Association are footing the cost for the seminar because all three organizations want our local businesses to survive and thrive the impact of COVID-19, and to emerge even stronger.

 

Mike Blinder will lead the seminar. He is an author, international marketing consultant, the publisher of Editor & Publisher, and is one of the nation’s premier digital marketing experts. He works with over 350 media companies worldwide and over 60,000 small businesses are currently using an advertising solution that he designed.

 

The seminar will highlight case studies on how businesses that market in economic downturns perform better than their competitors and surge even higher during recovery.

 

Mike will teach businesses how to market effectively in a tough economy and what messages will work best in order to build their local brand, maintain their customer base and even increase their market share.

 

In the seminar, Mike will share details of gaining the best return on investment from any form of marketing regardless if it is traditional media like newspapers or digital outlets like Facebook and Google.

 

You can sign up for the seminar at: editorandpublisher.com/danielisland.

 

Creative, low-cost, fun marketing ideas

 

One of the positive outcomes of these tough times is that it challenges us to come up with novel ways of thinking and doing. You may have found this to be true for both your home and professional lives.

 

Some innovative ideas, in addition to the free marketing seminar, include offering new low-cost marketing tools for businesses to reach customers. Local businesses can reach 3,500-plus of our e-newsletter subscribers through affordable sponsorship ads in our long-running “Coming this Week” eblast and in our new offering, “The Current” e-newsletter published every Monday and Friday.

 

Other tools we are making available to local businesses include: reduced costs for traditional print products, online restaurant takeout guide, free press release content submitted by businesses for our online business section, and a family-fun Bingo game aimed at generating revenue for local restaurants and online retailers.

 

Please feel free to contact me via email, sdetar@thedanielislandnews.com, or call 843-345-1563 with questions or ideas. You can also contact Advertising Director Ronda Schilling via email, ronda@thedanielislandnews.com, or call 843-276-8463.